Artist Statement

 

My work is not intended to look beautiful, to be defined as a decorative object, to please the eye. Here, aesthetics performs a different function, it acts as a form of mass communication, a channel through which an effect is transmitted. My practice represents a platform to address the environmental agenda in a conceptual context, promoted throughout all the production cycles: concept, development, project execution & presentation. These bodies of work which are created entirely out of up-cycled elements aim to promote our planet’s natural resources, creating environmental awareness, in the hope of impacting the consumer behaviour. Through these objects, we may learn to honour and preserve humanity’s life support system which unfortunately, is taken for granted in our culture.